Is Your Consent and Preferences Strategy CPRA-Proof? | TrustArc

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Skip to Main Content Is Your Consent and Preferences Strategy CPRA-Proof? This resource needs a cookie to play! Update your Cookie Preferences in the footer link below to enable Functional Cookies. VP, Knowledge & Global DPO, TrustArc Privacy Counsel, TrustArc Consent and preferences enable brands to take customer relationships to new levels of customization and trust. But stringent regulations such as CCPA/CPRA bring new regulatory obligations (read: consent history/validity), that put in question a marketer’s ability to leverage preference data to its full potential. Add to that, with CPRA regulations extended to employee rights in addition to consumers, businesses need to start thinking about their HR data in addition to B2B data. In this webinar, we help you understand how

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to CPRA proof your consent and preferences management. This webinar reviews: Tracking consent and preferences for trust and engagement and business priorities Leveraging consent & preferences to track B2B and HR data for compliance Get the latest resources sent to your inbox