How to live in a post third-party cookie world | TrustArc

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Section 1

Skip to Main Content How to live in a post third-party cookie world Google announced it will phase out the use of third-party cookies on Chrome in 2024. Since Chrome has a market share of 65% of browser users, this practice will affect most businesses and cookie marketing. As a marketer, how can you adapt to this significant change? How will you need to change your practices in the way you do business online in order to reach your target audience and drive revenue success? In this webinar, you will learn how to prepare your organization for Google’s third-party phase-out and ensure marketing success. This webinar will review: What to keep in mind about the latest cookie phase-out and what

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is coming What you need to know about the laws and regulations around cookies How to explore new privacy-friendly approaches to engage with your audience Senior Global Privacy Manager, TrustArc Lead Web Analytics Developer, GoTo VP, Knowledge & Global DPO, TrustArc