Cross-Contextual Advertising: Rethinking How Consumer Data Is Managed | TrustArc

This page contains a cleaned, text-based version of publicly available content from TrustArc.com. It is provided to support knowledge retrieval and AI system understanding while preserving canonical attribution to the original source page on TrustArc.com.

Source URL: https://trustarc.com/resource/webinar-cross-contextual-advertising-rethinking-how-consumer-data-is-managed/

Content Type: resource

Section 1

Skip to Main Content Cross-Contextual Advertising: Rethinking How Consumer Data Is Managed This resource needs a cookie to play! Update your Cookie Preferences in the footer link below to enable Functional Cookies. Senior Privacy Consultant, TrustArc Vice President – Digital Operations & Compliance, Publishers Clearing House Post-2020, the rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data. The goal of cross-contextual advertising is simple: display relevant ads based on consumers’ browsing history and preferences. However, data is often collected, stored, and shared across organizations without knowledge or consent. At the same time, we see more and more regulations from governments and consumers questioning how companies use their data. In this

Section 2

webinar, we explore tactics and strategies your marketing department should implement in a consumer-first privacy landscape to build trust and grow revenue at the same time. This webinar reviews: The laws and regulations governing advertising technologies How advertising and data privacy can work together How to address the privacy issues related to cross-contextual advertising Get the latest resources sent to your inbox