How Ad-Supported Websites Can Manage Privacy and Minimize Risk | TrustArc
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What publishers need to know about data privacy Content publishers, media, and other ad-supported websites have already had to grapple with the privacy requirements in the EU General Data Protection Regulation (GDPR) . Similar regulations are also in force in several other countries in the Americas, Europe, and Asia. In addition, publishers must comply with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) by January 2023. Still, more privacy regulations are being advanced and debated in other U.S. states and worldwide. In fact, more than ten different U.S. states, including Massachusetts and Texas, are considering privacy laws along the lines of the CCPA. With these unfolding developments, it is increasingly critical that publishers understand and manage
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the risks associated with consumer data privacy. Financial risks of non-compliance with regulations are significant For example, under the CCPA, businesses are subject to civil action by the California Attorney General’s Office. They can face penalties of up to $7,500 per intentional violation or $2,500 per unintentional violation if not cured within 30 days of being given notice. The CCPA also provides a private right of action to California residents whose personal information is subject to unauthorized access, theft, or disclosure. In addition to financial penalties for violations, the resulting negative publicity can also cost a publisher or media company through loss of consumer goodwill and brand trust, with an accompanying reduction in revenues and brand value. How can you
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ensure ad-supported websites are privacy law compliant? In order to manage these risks and support your compliance efforts, the privacy experts recommend the following specific practices and solutions. These solutions offer a broad range of configuration options to enable publishers to move forward with a comprehensive privacy compliance program that balances your risk profile with current and planned monetization strategies.