It’s Time to Embrace Consent & Preference Management | TrustArc
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The digital shift is here It’s hard to believe that the current digital ecosystem hasn’t seen a significant shift since the early 2000s – but that is the reality of it. Only in recent years has privacy, security, and how we communicate with users online become a burning topic in the digital world. While there is no crystal ball revealing exactly where this shift is headed, there are new realities that are sure to be the norm moving forward. And for advertisers and marketers, consent and preference management are front and center. The new path for consent and preference management The ecosystem for gathering, storing, and managing consent and consumer preferences is changing. Here is what we know so far.
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Online advertisers are changing the way they track and interact with consumers is moving from third-party to first-party collection Proof of compliance isn’t just coming. Death of the third-party cookie Lately, this phrase is often thrown around. Many big players in the tech industry have already removed these trackers from their software or added in mechanisms to give the power back to the consumer. What does this mean? It means (at least for advertising and consumer engagement) that first party data collection will become even more important than it is already. CRM, SaaS, and consumer engagement With this fundamental shift in online consumer engagement, reliance on customer relationship management (CRM) systems will be necessary. If your company uses Salesforce, HubSpot,
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Marketo (or similar cloud-based software), it’s important to start thinking about the consents and preferences of your users. Not only will this be crucial to your online privacy ecosystem, but it is also required by law. For an organization, . You’ll increase your compliance and build trust with users. How TrustArc can help consumer trust product line was built with these changes specifically in mind. Consent & Preference Manager integrates directly to to help you manage your consent and preference requests. Leverage a single tool to track customer preferences across your brands and digital channels. Help your consumers understand what information you are using and how you’re interacting with them online. This allows for more customization with consents–so your consumers
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won’t be opting out of everything. Picture a tailored experience with your brand that fits their needs and online behaviors. For enhanced accessibility, all public-facing web elements of Consent and Preference Manager meet WCAG 2.2 Level AA and ADA accessibility standards, providing ‘’privacy for all”. Consent & Preference Manager can also help in the following ways: Build lasting trust, one consent at a time As privacy expectations evolve, brands that prioritize transparency will stand out. Customers ultimately want transparency and control, and businesses need reliable ways to deliver both without slowing growth. TrustArc Consent & Preference Manager helps bridge that gap. It gives you the tools to respect every customer’s choice while integrating with the tools you already use, like
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HubSpot and Salesforce. The result is stronger engagement and long-term trust, built one consent at a time. Ready to turn consent into a competitive advantage?