Privacy Solutions for Data-Driven Marketing | TrustArc

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Source URL: https://trustarc.com/solutions/by-function/digital-marketing/

Content Type: solution

Section 1

Skip to Main Content Solutions by Function Simplified approach to managing user privacy in data-driven marketing. Provide radical transparency and an unparalleled privacy user experience Delivering a branded and secure digital experience is essential in doing business in the digital age. As marketers, it’s important that your organization is continuously demonstrating and prioritizing your consumers’ data privacy rights. TrustArc solutions enable organizations to simplify and meet consumer rights requirements, including GDPR and CCPA, while delivering radical transparency and a robust privacy user experience. Integrated solutions for optimal digital compliance Consent & Preference Manager Provide transparency to your consumers Gain a comprehensive understanding of your website’s tracking activity and identify compliance risk, conduct cookie audits, and manage trackers for consent. Leverage

Section 2

these insights to deliver a secure and faster digital user experience. Deliver compliant consent experiences Meet the ever-changing global consumer requirements, including , and configure the consent approach to display the applicable consent banner based on the user’s location. Optimize consumer engagement and customize the full consent experience that aligns with your company’s brand. Individual Rights Manager Simplify and automate data subject requests fulfillment to meet various response timeframes. Collaborate with your team and dynamically assess requests to deliver accurate, secure, and on-brand responses to your consumers. Mobile App Consent Obtain mobile consent and preferences Simplify mobile compliance requirements with the integration of an SDK. Properly manage user consent and provide transparency into the third-party technologies responsible for collecting and

Section 3

sharing user data. Privacy Solutions By Function Learn how TrustArc can enhance your marketing