Cookie Consent Management Software & Tool | TrustArc
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Content Type: product
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Skip to Main Content Global cookie and tracker consent management With increasing regulations and enforcement actions on cookies, tracking technologies, and ad tech, it’s important to ensure your digital marketing and advertising remain compliant. TrustArc privacy expertise and automation help you meet global consent requirements with minimal effort while helping you maximize opt-ins and fuel customer trust. Top-rated by those who matter most The grid powered by real users The G2 Grid ranks software based on thousands of verified user reviews and data signals. It’s not analyst hype. It’s what your peers are saying. A spotlight on customer experience TrustArc has earned the top Satisfaction Score in the G2 Enterprise Consent Management Platform Grid — 8 quarters in a row!
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It’s feedback from real users that drives this recognition. Independent. Transparent. Reliable. Unlike paid awards or vague rankings, the G2 Grid reflects authentic feedback from people who use TrustArc every day to manage their privacy programs. This resource needs a cookie to play! Update your Cookie Preferences in the footer link below to enable Functional Cookies. Manage compliance with ease Your digital presence puts you in front of consumers everywhere. Each jurisdiction can have constantly evolving and unique requirements when it comes to cookies and online tracker management (e.g. Connecticut’s CTDPA , Montana’s MCPA, Texas’ TDPSA, Oregon’s OCPA, , Quebec’s Law 25, and more). Non-compliance with the latest requirements invites costly legal consequences and erodes customer trust in your ability
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to protect privacy. Consent automation with compliance expertise Save time with easy setup, automated tracker scans, and quick installation on your websites. Automate key activities like tracker categorization, cookie blocking, and more in accordance to laws and standards globally. Global compliance and accessibility Easily meet the requirements of multiple privacy laws and regulations from across 100+ global jurisdictions, and manage multiple international domains and languages. WCAG 2.2 – Level AA and ADA guidelines supported ensuring accessibility for all users. Privacy-first capabilities Optimize your digital experiences to support GPC browser signals, opt in/opt outs like Do Not Sell or Share, Do Not Track signals, IAB TCF 2.2, IAB CCPA, IAB GPP, Google Consent Mode, AdChoices, etc. Amplify your advertising compliance Control
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sharing or selling of personal data to advertisers using IAB frameworks and our technologies to comply with regulations such as CCPA or GDPR. Enable seamless consent experiences Provide the best customer experiences with consistent consent choices across multiple devices or browsers. Reduce bounce rates and improve website conversions without constant cookie or tracker banners popping up. Transparent compliant disclosures Promote transparency and trust with online tracker disclosures (fulfilling requirements under CCPA, CDPA, UCPA, CTDPA, and CPA) – avoiding fines/lawsuits and damaging brand trust while ensuring optimal participation in customer loyalty, referral, and discount programs. CMP Supported by Google, Microsoft, and Twilio Enjoy seamless compatibility with Google Consent Mode (as a Google-certified CMP partner with a Gold status for web and
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mobile), Microsoft UET Mode, and Twilio’s ad products. Easy installation and configuration Deploy customized cookie banners in four easy steps, with one script for all your websites and for your mobile apps. Configurable consent banners Multiple configuration options with geographic IP detection to meet both your jurisdiction-specific compliance requirements and your brand requirements. Real-time executive dashboards Enjoy on-demand metrics (device type, opt-ins/opt-outs, bounce rates) with flexible filtering and integrations for complete visibility. Mobile SDK integrations Extend consent management to mobile apps with Firebase and leading App Attribution Partners (AirBridge, AppsFlyer, Singular) to ensure compliant consent signals across app environments. Plug into platforms that power your business Easily integrate with leading Content Management Systems and Tag Management Systems – Shopify, WordPress,
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Drupal, Joomla, Segment, Tealium, Adobe, Webflow, and more! Automated cookie discovery and tracker management Automated website scanning Perform unlimited and frequent scans of online trackers on your website to identify suspicious trackers and meet compliance requirements (e.g. CCPA, CPA). Includes advanced scanning capabilities for vendor management (e.g. scan behind logins or HTML forms). Automated categorization Automatically bucket cookies and trackers into required, functional, and advertising categories – no manual intervention needed, simply review. Enable auto-block functionality to support different consent use cases, including “zero-cookie load”. TrustArc solves multiple issues across our enterprise for ensuring we meet regulatory requirements for data privacy. TrustArc’s solutions help us track cookies, perform user preference management and perform internal privacy impact assessments to understand and
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assess maturity across all of our affiliated companies. TrustArc has a solid platform with strong customer account management, making it easy to manage multiple international domains. Chris S., G2 Review It feels great to have a partner helping us to get running and ensuring our compliance with the regulations, and providing customers a good experience. Simon B., G2 Review Our Technical Account Manager, Gerard, has been instrumental in supporting TELUS International since 2018, enabling our analytics and privacy teams with a thorough understanding of tools and data governing bylaws. His leadership and commitment have significantly expedited our cookie banner implementation, reducing privacy risk. I’m extremely pleased to work with TrustArc and highly recommend their services. Daniel Ang, Web Analytics Manager,
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TELUS International Maximize brand trust with customer privacy G2 Enterprise CMP Ranking #1 for 8 consecutive quarters Technical Account Manager (TAM) Dedicated TAM included in Advanced supports technical configuration, compliance, audit reviews and more. Auto-detects 1st-party, 3rd-party, and piggybacking trackers Surface-level scanning only of 1st and known 3rd-party trackers only Deep scanning behind login, dynamically loaded content, daisy-chains Shallow or page-limited scans, often log-in pages excluded Scan frequency and alerts Continuous scans with change alerts Manual or periodic, triggered by user Auto-categorization Real-time classification into functional, performance, marketing, etc. categories Manual mapping or third-party plug-ins required Proprietary Tracker Risk Database Risk ratings on every third-party tracker Not available or manual vendor profiling Full privacy governance suite Risk assessments (e.g., PIAs),
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DSRs, data mapping, governance, and third party validation Most privacy laws require cookie/tracker consent. These laws aims to give users meaningful control over their data. GDPR through proactive consent and CCPA through transparency and the right to opt out. What are third-party cookies and trackers?